FTPRNT: design studio

Victoria. BC

Web design, business cards and branding for FTPRNT Design Studio.

FTPRNT is a design studio that develops modestly scaled architectural projects on Vancouver Island. A branding and graphic strategy for the studio emerged from their philosophy that: In the act of building, we make a mark - a 'footprint' that impacts our lives, the wellbeing of our communities and the health of our planet. The white and black figure/ground graphic is a classic architectural tool, used to represent the footprint of a building. From this conceptual link between company name and graphic tool, a logo emerged that became the centerpiece for the FTPRNT website, business cards, and brand identity.